arrowGrey Exhibition concept

At a glance

  • The New Mobility World, as a new section oft he IAA Motor show, takes place in hall 3.1
  • Four core areas, such as Connected Car, Urban Mobility, E-Mobility and Mobility Services will create the thematic framework.
  • Six theme parks are focussing every single aspect and offer attractive options for participation.
  • Special activitie platforms will offer both, visitors and exhibitors, multiple options for information and presentation.
  • The hybrid event gives exhibitors the choice of using only the first four days for B2B reasons or expanding the appearance over the whole 13 days of the show.