The New Mobility World will be set up in Hall 3.1.

Its central position in close proximity to the Mercedes presentation area in the Festival Hall, the Audi pavilion in the main concourse and the complete Volkswagen Group brand portfolio in Hall 3.0 guarantees very high visitor frequency.
Prominent large-area advertising around the exhibition center grounds will place this IAA highlight firmly in the minds of show visitors. A test track in the outdoor area will provide the opportunity for test rides on a wide variety of electric vehicles.