At a glance
900,000 visitors to the IAA, 35% of whom are trade visitors, and around 12,000 press representatives guarantee adequate exposure and media response.
The detailed brochure “Additional participation options” is available at the “Downloads”-page. Click here
The New Mobility World is the cross-industry platform for intensive interchange between vehicle producers, ITC providers, energy suppliers and service providers on the one hand, and local government, town planners, traffic systems experts and investors on the other. The central location of Hall 3.1 within the IAA and a diverse choice of settings provide the perfect platform.
As well as general participation in the shape of an individual show stand or a full service package in one of the theme parks, there are other participation options that can play a supporting role to your main appearance:
Whether your aim is strengthening your brand locally or a far-reaching presentation format for your current products and solutions, as an exhibitor you can put together your perfect communication mix from a broad range of choices.
The Forum with its Show Stage provides the most prominent platform for presenting your own topics.
In the B2B Area, all kinds of event are conceivable. In that way you can save on an individual stand space if you wish because the spaces in the B2B Area can also be booked for half or whole days.
The Test Track is aimed at suppliers of two and three-wheeler vehicles, while the directly adjacent Lounge provides the perfect surroundings for additional brand promotion activities.
The New Mobility World also offers a broad spectrum of participation options with far-reaching communication possibilities based on the available media and ITC technologies. And there is a particular focus on the integration of web-based information and social media platforms.
All options offered are available exclusively to exhibitors at the IAA Car Show 2015 (regardless of whether they are in the New Mobility World or in one of the other halls or in the outdoor areas) as additional options..